Community + Marketing + Sales

Doing B2B sales and marketing?

Your community team can help.

Here are five ways Sales and Marketing teams can partner with their colleagues in Community to drive B2B engagement and growth.

Awareness - Build brand visibility through direct interactions (online and in-person) that help you understand specific customer problems and whether your solution is a good fit.

Qualified Leads - Use intimate customer knowledge to make smart internal connections - whether that's sales, marketing, or support for upsells.

Technical Assistance - Provide engineering depth during sales conversations to answer detailed questions immediately, build trust and accelerate deals.

Content Creation - Create everything from blogs and documentation to marketing copy, sample applications, and hands-on workshops that let prospects experience the product before buying.

Live Events - Speak at conferences, work trade show booths, and host your own events to create direct interactions with prospective customers.